SSA has 22 members from across the industry and is a technically driven association, following a range of technical & regulatory issues.
We operate primarily in the ambient food sector, which is one of the largest sectors within the total UK grocery market. We operate in four key Grocery categories: Flavourings & Seasonings; Quick Meals, Snacks & Soups; Ambient Desserts and Cooking Sauces & Accompaniments. Within Sweet Treats we operate in the Ambient Cakes category. Our brands are leaders in their categories with high household penetration, and 84% of our total revenue comes from branded products.
More than 9 out of 10 UK households buy one of more of our products every year, with Batchelors, Bisto, Loyd Grossman, OXO, Mr Kipling and Sharwood’s amongst our family of much-loved brands. We source our ingredients in a responsible manner to give consumers confidence that the food they buy is produced in the most ethical and sustainable way possible. In addition, the Group has a portfolio of other branded food products and a non-branded food business which manufactures products, such as cakes and desserts, on behalf of many of the UK’s food retailers, as well as a B2B business supplying food products and ingredients.